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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. 30 years of industry experience, local presence in 16 markets, and 243 analysts on-the-ground: THAT'S the IDC advantage To learn more about IDC Asia/Pacific, please visit www.idc.com/ap. Follow IDC Asia/Pacific on Twitter at www.twitter.com/IDCAP.
24 years

67

high

IT Advisory
Market Research
Market Intelligence
With deep roots in social research and strategic communications, Blackbox has adopted a data+ philosophy which has seen us evolve into data content specialists, providing both the insights that shed light on an issue or problem, as well as an array of methods to bring these to life to ensure their value and actionability.
SME
18 years

62

high

Financial Services
Qualitative Research
Quantitative Research
GfK combines advanced data analytics with latest AI technology to provide actionable recommendations for key decisions that drive business effectiveness.
23 years

83

high

Shopper
Big Data
GfK Global
Market Research
7 years

26

medium

Fitch Ratings is a leading provider of credit ratings, commentary and research. Dedicated to providing value beyond the rating through independent and prospective credit opinions, Fitch Ratings offers global perspectives shaped by strong local market experience and credit market expertise. The additional context, perspective and insights we provide help investors to make important credit judgments with confidence. Fitch Group is a global leader in financial information, providing critical insights that inform better decision-making in financial markets. With operations in more than 30 countries, Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research; Fitch Solutions, an authority in credit and macro intelligence providing fixed-income products and services to the global financial community; and Fitch Learning, a preeminent source of training and professional development. Fitch Group is owned by Hearst, a leader in diversified media, information and services. To learn more visit www.hearst.com/fitch-group.
24 years

65

high

credit ratings
Quantum is an insights and design strategy company. Our business thrives on accessing and analysing different types of data sources to gain a deeper understanding of cultures and consumers. We use frameworks and methodologies that are derived from social sciences & business management to deliver a higher degree of clarity to clients and bring them closer to creating better brands, products and business solutions. We have offices in Mumbai, Bangalore, Delhi, Singapore, China, London, Indonesia, Sri Lanka, Bangladesh and fieldwork partners in over 20 countries, globally. We are committed brand partners and have successfully powered several global brands. More at: www.quantumcs.com
14 years

63

high

research
Semiotics
Innovation
Gartner, Inc. (NYSE: IT), is the worlds leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. Were trusted as an objective resource and critical partner by more than 15,000 organizations in more than 100 countries across all major functions, in every industry and enterprise size. To learn more about how we help decision makers fuel the future of business, visit gartner.com. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
MNC
32 years

85

high

Ipsos is one of the worlds leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research Group with a strong presence in all key markets (89 countries). Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. At Ipsos we are passionately curious about people, markets, brands and society. We are Game Changers First listed on the Paris Stock Exchange: July 1, 1999 Total revenues in 2017: 1,780.5 million euros Presence in 89 countries Full-time employees: 16,660 Clients around the world: 5,000+ 43 million interviews conducted per year, of which 23 million online Find out more about Ipsos at www.ipsos.com Follow us on Twitter: @Ipsos
18 years

83

high

Market Research
Nielsen offers an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help our clients find the best paths to growth. Clients work with our services to: - Measure their market performance - Analyse market dynamics - Diagnose and solve marketing and sales problems, and - Identify and capture growth opportunities Our people work closely with clients to help them choose the right set of information and services and use it to make the best possible decisions.
49 years

81

high

Music
Radio
Online
25 YEARS AGO WE STARTED KADENCE WITH A MISSION The aim was to provide our clients with inspiring insight, actionable recommendations and demonstrable ROI. Since then we have become one of the worlds leading marketing insight agencies, employing over 300 people across the world. We operate our own in-house fieldwork teams and offer a mix of proprietary products as well as custom solutions. OUR WORK SPANS MULTIPLE SECTORS, GEOGRAPHIES, AND MARKETING LIFECYCLES 25 years in the business of market research has netted us much experience across different sectors, countries and product cycles. This allows us to tailor bespoke methodologies and techniques for your projects, ensuring that you get the answers you need. With offices in the USA, UK, India, Singapore, Indonesia, Vietnam and China we deliver insight worth sharing across numerous sectors. Through our global data collection centres, we also offer fieldwork services and have become the agency of choice for some of the worlds largest management consultancies and market research agencies.
16 years

74

high

IMS Health and Quintiles are now IQVIA. We are committed to providing solutions that enable healthcare companies to innovate with confidence, maximize opportunities and, ultimately, drive healthcare forward. We do this via breakthroughs in insights, technology, analytics and human intelligence that bring the advances in data science together with the possibilities of human science.
34 years

64

high

Safety
Payers
Quality
Mintel is a global and award-winning provider of Market Research. We deliver top-class data, Market research, trends & insights to impact your business.
8 years

64

high

market reports
product trends
Market research
Canalys offers the reactivity and dynamism of a much smaller company, with the global coverage and local insight gained from offices in America, Europe and Asia. Experts in their fields, our analysts combine market knowledge and approachability to create tailored customer deliverables. Our dedicated mobility services span smart phones, pads, notebooks, tablets, security and app stores. We also offer the most thorough smart phone data – tracking shipments into the channel, not sales or activations. Within the IT infrastructure sector, our services encompass data centers, networking, security, unified communications, client PC markets and go-to-market strategies. Regardless of the customer segment, we maintain an unrivalled focus on technology distribution channels. Canalys delivers worldwide events for technology and channel professionals. Our forums are carefully designed to provide information-packed sessions, accompanied by numerous networking opportunities. The global Canalys Channels Forum brings together major technology vendors, distributors and resellers to discuss industry trends, forge new business relationships and create sales opportunities. Our senior analysts also participate in a variety of industry and vendor events upon request, including trade shows, business strategy sessions, sales meetings, and press conferences.
SME
9 years

61

high

Events
Security
Event App
Asia Insight - Insights to Foresights Asia Insight is an award-winning market research firm, steeped in 20 years of reputable research. Our Founders had envisioned a research world that helps clients push the boundary, be inspired by research and dare to be curious! Asia Insights mission is to bring insights that help clients transform their brands and seek out new growth opportunities through customized research. Our ambition is to deliver meaningful research. We know that trust is at the center of every healthy relationship and is the reason world-class brands like Daimler, Microsoft, Hewlett Packard and stakeholders of Singapore Inc choose to stay with us for so many years. And when it comes to quality, were your agency, with proven results. Join our Fortune 500 clients in studying the connected complexities of modern day Asians across Asias offline and online terrain, and across urban and rural landscape. Clients seek us out to help maximize their potential in Asia. Speak to our team of Consultants about your innovation needs, brand transformation, market entry, new product development, channel strategy, competitive intelligence and service excellence directions, and allow us to bring insightful research that guides your business decisions.
SME
14 years

60

high

Branding
Innovation
Innovation
Headquartered in Singapore, AntzWorkz Consultants is an award winning strategic marketing consultancy with a specialist niche in market research. Its proven abilities to marry the rigour of science with the beauty of marketing allow clients to carry out evidence-based decision making for success. And this has helped AntzWorkz to clinch several prestigious industry awards, including being named as Local Research Agency of the Year 2018.
SME
8 years

32

medium

mix
ROI
price
Research Now is a global leader in digital data collection with B2C and B2B research panels in over 35 countries and more than 8 million members. We leverage our panels and support clients via a range of research solutions for agencies and corporates; project management, survey programming and data analysis services; digital, mobile and social media research tools and segmentation tools such as Mosaic. We are committed to working as one team to go beyond expectations to deliver the highest quality to our clients. We are committed to working as one team to go beyond expectations to deliver the highest quality to our clients. Our Products and Services With a full set of data collection services, including programming and hosting and online reporting, we offer our clients diverse research capabilities, including Research Now Mobile, online campaign evaluation and our Rich Media Toolkit. Our Solutions Over a decade of online research experience has resulted in proven solutions for a variety of research study types. We provide a single source solution for all of our customers research needs. Multi-Country Studies Tracking Studies Customer List Surveys Mosaic Segmentation
11 years

69

high

B2C
B2B
Dynata
Rakuten Insight Singapore Pte., Ltd. isa subsidiary of Rakuten Inisght Global, Inc., Asia's leading experts in online marketing research, serving market researchers worldwide by utilizing its quality proprietary online panels, in-depth local knowledges / insights, and extensive fieldwork experience. Our active, rish and diverse panels encompass the key Asia countries namely, Singapore, Japan, China, Korea, Taiwan, Hong Kong, Vietnum, Thailand, Malaysia, Indonesia, India and Philippines.
8 years

45

high

Axanteus Research is a full-service market research / business intelligence firm offering the following services: Information Research Services, Information Database, Syndicated Research and Ad-hoc/Customised Research.
SME
16 years

34

medium

Since our inception in 1985 we have held one belief – our sole aim is helping our clients understand consumers.
SME
17 years

56

high

asia
custom
network
Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of Kantar, WPPs data investment management division. Learn more at www.millwardbrown.com.
MNC
23 years

82

high

Media
Brands
Communications
Kantar TNS is one of the worlds largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer experience, we help our clients identify, optimise and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the worlds leading data, insight and consultancy companies.
47 years

82

high

RI
WPP
Shopper
Euromonitor International is the world's leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitor's market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource. Learn more at www.euromonitor.com.
MNC
22 years

83

high

Consulting
Market Research
Consumer Markets
Frost & Sullivan is a global research and consulting firm world renowned for our market intelligence, insight and advisory services to drive growth. Frost & Sullivans Growth Consulting identifies your companys Growth Zone and helps you profit from the most attractive market opportunities.
20 years

82

high

Market Research
Analyst Webinars
Customer Research
Phronesis Partners, one of the fastest growing research and consulting establishments globally, offers unique and actionable insights to deliver research & intelligence solutions for businesses. We take great pride in our solution-centric culture that drives client success by Simplifying Growth. At the heart of all our activities are bespoke project frameworks advanced by subject matter expertise in areas like Business Research, Financial Research, Wealth Management, FinTech and Healthcare Research amongst others. A set of specialized databases, 24*7 work culture, highly qualified staff and management team weave together the right knowledge and resources to deliver business insights with direct strategic applicability. Phronesis Partners is headquartered in Singapore with offices in London, Boston, and Noida (India).
4 years

56

high

Fintech
Market Research
Business Research
Founded in 1998, InsightAsia is a pan-Asian full-service research agency, headquartered in Singapore with fully owned offices and expert research teams in Indonesia, Thailand, Malaysia, Philippines and Vietnam. With a team of 120 full time researchers on the ground across Asia, InsightAsia is focused on bringing a more intimate understanding of the Asian consumer context and mindset, to assist clients create strategic and profitable solutions for the Asian marketplace.
3 years

35

medium

NGO
FMCG
Sensory
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Top 10 Market Research Companies in Singapore | Rankings, Reviews & Trends

In today’s fast and growing digital landscape, the phrase “all your customers are online” is not unfamiliar to many businesses. Many Singaporeans, especially the youths and working adults, have increasingly taken to the Internet to do their shopping. Consumer needs are aplenty, and more often than not, competition among businesses to engage them is steep. That's where market research companies come in, to help companies, be it a small store or a multinational enterprise, obtain novel information about the latest trends and insights.

Market Research is a crucial tool that can enable companies to engage with consumers and discover their needs and wants. Market Research companies undertake extensive research to help business owners gain awareness of consumers’ standpoints and understand what types of products and services they should offer to consumers in order to make a profit. Not only do Market Research companies help businesses gain a strong foothold over their market research activities, they also aid in the designing of the product or service to fulfil the needs of the target market, ultimately helping business owners develop their ‘ideal target consumer’.

Below is a list of agencies selected as the top 10 players in the Market Research industry, followed by some honourable mentions.

1. The Nielsen Company (Singapore) Pte. Ltd.

The Nielsen Company (Singapore) was founded in 1971, and it is responsible for performing commercial business, economic and marketing research. Underpinned by its resilient and consistent business model, Nielsen remains one of Singapore’s leading market research companies. Studying consumers in over 100 countries, Nielsen understands the significance of knowing what consumers “watch and buy”.

At the FT-Nielsen ASEAN Cities Summit 2015 leadership forum, Nielsen explored evolving trends with top executive business leaders across various industries. Pertaining to online shopping, the company also inaugurated the Bricks and Clicks Shopper Trends report, which examined online shopaholics and the increasing trend of Singapore omni-channel shoppers. Through providing comprehensive consumer insights, they are continuously able to help business owners develop greater and smarter solutions and meet the needs of a myriad of consumers.

Take a closer look at the profile of The Nielsen Company (Singapore) Pte. Ltd. →

2. GFK Asia Pte. Ltd.

Established in 1934, GFK Asia is a digital organisation recognised globally in more than 60 countries worldwide. With more than 85 years of experience in providing consumer and market insights, GFK Asia combines data, science and innovative solutions in the digital research field to guide companies in their marketing decisions.

Since 2019, GFK Asia has begun developing AI capabilities through enlisting the help of experts in AI, design and product. In 2020, it introduced gfknewron, which is an AI engine that helps to generate direct, meaningful and well-informed insights to many esteemed brands worldwide. A company that leads with innovation, GFK Asia’s high competence in understanding market trends has allowed it to maintain its position as one of the leading market research companies in Singapore.

Take a closer look at the profile of GFK Asia Pte. Ltd. →

3. IPSOS Pte. Ltd.

“You act better when you are sure”, IPSOS Chairman and Chief Executive, Didier Truchot, believes that the need for reliable information is important in helping clients make accurate, smart and effective decisions for their businesses. Founded as AMI in 1995, IPSOS was rebranded as Synovate in 2003, and then it combined with Synovate to become the third largest market research company in the world. Ever since 2011, the Singapore office has been operating under the IPSOS brand name.

Insights are the cornerstone of IPSOS’ business decision-making model. The company has been using insight cloud, a digital platform that provides clients with an avenue to collate and connect insights using extensive and detailed research.

Take a closer look at the profile of IPSOS Pte. Ltd. →

4. Kantar Singapore Pte. Ltd.

Kantar has a global presence in more than 80 countries, with its Asia Pacific headquarters located in Singapore. The company places a strong emphasis on understanding business issues through cross-practice thinking as well as a unique portfolio of tools. These significantly help them to identify problems and tailor solutions for different businesses.

One of their areas of specialisation include helping companies define their CX strategy, embed customer feedback and utilising advanced analytics to assist businesses in understanding ROI. This effectively transforms companies to become truly customer centric.

Take a closer look at the profile of Kantar Singapore Pte. Ltd. →

5. Euromonitor International Pte. Ltd.

Founded in 1998, Euromonitor International is an independent provider of strategic market research, focusing on developments in the retail sector, consumer trends in the local scene as well as industry progress. The company’s research expertise helps businesses connect their organisational goals with opportunities worldwide. Their key insights cover a range of B2C and B2B industries especially in the Southeast Asia market, such as Singapore, Malaysia, Indonesia, Philippines and Vietnam.

Take a closer look at the profile of Euromonitor International Pte. Ltd. →

6. International Data Corporation Asia/Pacific Pte. Ltd.

Established in 1996, International Data Corporation (IDC) is a global player in the space of market intelligence and advisory services. In particular, IDC specializes in the verticals of information technology, telecommunications as well as consumer technology.

The company leverages on data science, data assets and insights to provide analysis and insights on technology opportunities and industry trends for technology buyers worldwide.

Due to the evolving technology landscape, the company provides guidance for technology buyers through engaging them with their brands such as PCWorld®, CIO®, Computerworld® and Macworld®.

Take a closer look at the profile of International Data Corporation Asia/Pacific Pte. Ltd. →

7. IMRB Millward Brown International Pte. Ltd.

IMRB Millward Brown International, another big player in the market research company, has over 40 years of experience in advertising, consulting, media and brand equity research. Adopting the slogan of being ‘Authentic, Bold, Connected, Creative, Optimistic and Supportive’, IMRB Millward Brown International has a strong global presence, with over 85 offices in 55 countries worldwide.

The company is competent in leveraging the latest technologies to create new products and services, helping marketers to make the right decisions and compete with other brands around the world. Their practices include using a global qualitative network called Firefly, and tapping on marketing science and analytic consultants who utilise data intelligence to produce strategic insights through Analytics.

Take a closer look at the profile of IMRB Millward Brown International Pte. Ltd. →

8. Mintel (Consulting) Singapore Pte. Ltd.

First established in 1972 in London as a market research firm, Mintel has expanded rapidly over the years. The company now tracks consumer spending across 34 markets and launches an average of 38,000 new products every month. Their core competency is in market intelligence, which is an amalgamation of market research, product intelligence and competitive intelligence brought together synergistically by their team of experts.

Take a closer look at the profile of Mintel (Consulting) Singapore Pte. Ltd. →

9. Gartner Advisory (Singapore) Pte. Ltd.

Gartner was founded in 1979 in Stamford, Connecticut as a research and advisory company. Today, they have grown into a global company serving more than 15,000 clients across 100 countries, 77% of which are those from the Global 500 organizations.

Through their three main lines of business – research and advisory, consulting and conferences, they equip organisational leaders of the various major functions with insights, advice and tools to analyse the external markets, develop and execute corresponding strategies effectively. They pride themselves on offering independent and objective insights and advices that are free from bias by developing innovative ideas through rigorous analyses. Their selling point is that they are able to provide personalized, comprehensive and holistic expert advice through tapping on data-based tools, benchmarks and guidebooks.

Take a closer look at the profile of Gartner Advisory (Singapore) Pte. Ltd. →

10. Frost & Sullivan (Singapore) Pte. Ltd.

Frost and Sullivan was first founded in New York in 1961 and was the front-runner for decades in the field of analysing external markets with respect to nascent technologies. Over the years, they have developed their own specialised methodology to guide business leaders on developing and implementing strategic business decisions. Such expertise eventually saw them being ranked as the top in the consultancy industry for two consecutive years in 2005 and 2006 respectively.

They are adept at helping organisations analyse untapped possibilities in the market, and making use of their internal competencies to develop long-term visionary growth strategies.

Take a closer look at the profile of Frost & Sullivan (Singapore) Pte. Ltd. →

Other Players

Of course, there are many more major Market Research companies in Singapore, which play an indispensable role in guiding businesses to make crucial business decisions. While this list gives you a glimpse into the Market Research leaders in Singapore today, it is far from exhaustive. Other major players in the Market Research industry include:

• Acorn Marketing & Research Consultants Pte. Ltd.

• Azanteus Research Pte. Ltd.

• Blackbox Research Pte. Ltd.

• Canalys Pte. Ltd.

• Consulting Group – Asia Insight Pte. Ltd.

• Fitch Ratings Singapore Pte. Ltd.

• InsightAsia Group Pte. Ltd.

• Intage Singapore Pte. Ltd.

• J.D. Power Singapore Pte. Ltd.

• Kadence International Pte. Ltd.

• Phronesis Partners Pte. Ltd.

• Quantum Consumer Solutions Pte. Ltd.

• Rakuten Insight Singapore Pte. Ltd.

• Research Now Pte. Ltd.