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AUTO & GENERAL (SEA) HOLDINGS PTE. LIMITED

Last Updated: 13 Apr 2026
Budget Direct Insurance is an award-winning online insurer in Singapore, offering better value cover for car, motorcycle, and travel insurance. As part of an international insurance group, we provide insurance solutions for millions of policyholders worldwide. Our policies are underwritten by Auto & General Insurance (Singapore) Pte. Limited and are regulated and licensed by the Monetary Authority of Singapore. We are committed to delivering excellent customer service and value to our customers.
Country of registration
Singapore
Registration number
201527665K
Local SIC
  • 64202: Holding companies of firms engaged in non-financial and insurance activities
Incorporation date
1 Jul 2015
Company age
10 years 11 months
Official entity type
Private Limited Company
No. of officers
12

Contact

Address:

16 RAFFLES QUAY, #29-01, HONG LEONG BUILDING, Singapore 048581

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This is the legal entity page of AUTO & GENERAL (SEA) HOLDINGS PTE. LIMITED. To access company info, company size, news , key makers’ emails, visit the profile pages above.

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Associated business (3)
  • company
    BUDGET DIRECT INSURANCE SINGAPORE
    Singapore
    View More
    direct insurance
    budget direct
    car insurance
    personal car insurance
    commercial vehicle insurance
    travel insurance
    motorcycle insurance
    Banking Financial Services & Insurance (BFSI)
    Insurance
    Budget Direct Insurance is an award-winning online insurer in Singapore, offering better value cover for car, motorcycle, and travel insurance. As part of an international insurance group, we provide insurance solutions for millions of policyholders worldwide. Our policies are underwritten by Auto & General Insurance (Singapore) Pte. Limited and are regulated and licensed by the Monetary Authority of Singapore. We are committed to delivering excellent customer service and value to our customers.
  • company
    BUDGET DIRECT
    Australia
    View More
    motorcycle insurance
    home & contents insurance
    car insurance
    roadside assistance
    travel insurance
    pet insurance
    Banking Financial Services & Insurance (BFSI)
    Insurance
    At Budget Direct, we offer a smart yet simple approach to insurance, that we believe creates our award-winning formula for many Australians. With Budget Direct you’ll have Insurance Solved® Our feature-packed cover, industry-leading prices and first-rate customer service have been recognised with numerous awards, including Money magazine's Insurer of the Year four years in a row (2017–20); and a multiple winner of Canstar’s national award for Outstanding Value Car Insurance (2007–20) and Outstanding Value Home & Contents Insurance (2017–20). Our policies are underwritten by Auto & General Insurance Company Limited, an Australian insurance company regulated by APRA and a member of the Insurance Council of Australia. We’re part of the international group BHL Holdings Ltd, which provides insurance solutions for millions of policyholders in the UK, France, South Africa, Turkey and Australia.
  • company
    BUDGET DIRECT INSURANCE
    Singapore
    View More
    online insurance
    car insurance
    travel insurance
    motorcycle insurance
    direct insurance
    commercial vehicle insurance
    general insurance
    budget direct insurance
    Banking Financial Services & Insurance (BFSI)
    Insurance
    Budget Direct Insurance is an award-winning online direct insurer, offering exceptional value for car, motorcycle, commercial vehicle and travel in Singapore. By cutting out the middleman, we pass the savings directly to you, providing quality coverage at a price you’ll love. We are proud recipients of the prestigious Feefo Platinum Trusted Service Award, recognising our commitment to delivering outstanding customer service. With a stellar 4.7/5 Exceptional rating based on over 10,000 verified reviews independently collected by Feefo since our launch in 2016, we are trusted by thousands of satisfied customers. At Budget Direct Insurance, we believe in creating a positive impact for both our customers and our team. We take pride in being a great company to work for, guided by a work ethos that drives everything we do: We look out for one another. We work smart and play hard. We embrace risks and innovation. We show kindness to one another. We always try to do the right thing. We are part of a global network of businesses, which has over 50 years global experience in underwriting, distributing and administering a variety of insurance products. Our global network presently carries out insurance and online comparison related businesses in South Africa, United Kingdom, Australia, France, Singapore and China. All our policies are underwritten by Auto & General Insurance (Singapore) Pte. Limited and are regulated by the Monetary Authority of Singapore (MAS). We adhere strictly to MAS regulations and requirements, ensuring the highest standards of compliance and trust. We bring a combination of global expertise and local knowledge to Singapore, making quality insurance affordable, straightforward, and accessible for everyone.
This is the legal entity page of AUTO & GENERAL (SEA) HOLDINGS PTE. LIMITED. To access company info, company size, news, key maker's emails, visit the profile pages above.
Financials
Fiscal/Budgeting Period
April - June
Auditor
KPMG LLP
Revenue
26m - 50m
Financial period end date
30 Jun 2022
Share Capital - Ordinary shares
SGD 1,000
Share Capital - Preference shares
SGD 24,080,000
Last updated: 13 Apr 2026
* This information is provided to the best of our research ability and we make no warranties for any inaccuracies or omissions.
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* This profile contains information from ACRA Information on Corporate Entities from Accounting and Corporate Regulatory Authority which is made available under the terms of the Singapore Open Data Licence version 1.0. Information and datasets on our website are provided on an “as is” and “as available” basis. This website makes no representations or warranties concerning the datasets, including but not limited to any representation or warranty as to the accuracy, completeness, reliability, continued availability, timeliness, non-infringement, title, quality, or fitness for any particular purpose of the datasets to the fullest extent permitted by the law.

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