COYA PTE. LTD.

The Right Jewel is a Jewellery products aggregator platform that allows B2C consumers to compare Jewelry pieces & brands online. On the B2B side, it brings Jewellery brands & distributors qualified online traffic as well as an innovative advertising & distribution channel. For B2C consumers: Search, Compare, Buy - Simplify user search with online diagnostics: let users easily find jewellery pieces that best match their personalities, a stone or metal they favor, a special moment of their life, or a loved product. - Aggregate online jewellery pieces from established/institutional or boutique/creative brands and map it in a clear & accessible way - Allow consumers to compare jewels, collections, and brands with quantitative & qualitative criterias (prices, carats, catégories, styles, ethics…) - Reassure users about the industry and its processes by clearly & simply educating / introducing / explaining jewellery & gemmology. - Share diverse editorial & experiential content in order to make the jewellery universe more approachable & experiential. - Redirect users to brands' ecommerce product pages (or sell it to them in Phase 2) once the desired jewellery piece has been chosen. For B2B brands : Acquire, Advertise, Distribute - Highlight specific collections or products on a unique comparison platform. - Promote specific editorial content - Allow existing customers or new prospects to discover and experience their product portfolio from a new angle (e.g. ethical, green, inclusive…). - Recruit new and better qualified customers compared to other online channels, accounting for profiles, expectations, and brand sensitivity (rich data). - Capture qualitative (and usually non-quantifiable) retail experiences specifics through online diagnostics (based on personality, liked materials, specific occasions or favorite pieces). - Bring online visibility to brands that are offline pure players; or with limited digital presence (presentation website only).