IDENTITY COUNSEL PTE. LTD.

Being curious allows us to ask some important questions, scope possibilities, respond to changing needs, search for insights and ideas that are different, relevant and powerful. At Identity Counsel, since 2002, we take ideas from concept to completion. Launching and implementing brand ideas with inventive solutions across different touch-points. We begin with making an enquiry into the knowns and unknowns with the desire to create new meanings. We grow brands beyond their comfort zones and amplify their desire to connect to a broader world by paving the strategic road map that marries both business and brand directions. By building on ideas to create better ideas and knowing that there can be more than one way to solve an issue, we attempt to explore brands from every meaningful perspective. Brand Strategy This involves the development the brand position, promise, personality, values and attributes in creating a coherent long-term brand strategy that will maximize the equity in terms of consumer awareness, impact and preference. It involves an in-depth interrogative approach into the understanding the truth about the brand and delivering a core promise that the brand can live, both internally and externally. Brand Architecture We aim to define and determine the roles and strategic directions to appropriate a brand architecture that will maximize the relationship between the corporate brand and product brands and provide guidance for the development of new product brands structurally. Identity The team at Identity Counsel puts its vast experience of bringing brands to life. Once the strategy is in place, the visual minds take up the challenge to create a differentiated and striking identity for its clients. Identities go beyond logos, type, emphasis, colours and stationery into uniting corporate strategy, organizational culture, communications and marketing. Digital As creatively-led strategists and storytellers, we design digital marketing programs that engage and entice your target audience with the right message, when and where they are most likely to convert. Collaterals Giving greater meaning to sometimes undermined communication items such as brochures and banners is what we at Identity Counsel aim to do. Believing that ‘BTL’ items are as much as a part of the brand face, great care is taken in creating effective and response led pieces of work. Advertising Creating the big campaign idea. Sometimes making the new seem familiar and the familiar seem new. Engaging its target segments with arresting creatives always based on a strong insight, Identity Counsel, possesses a creative process that aims to develop communication that is not just creative but effective as well that is extendable into different media – both traditional and non- traditional. Clients Food Empire Proctor and Gamble Asian Paints Old Chang Kee Dutch lady Sitex Wine For Asia Singex VKool Raffles Park Colombo City Centre Tattva Mittal Omni United Gold Matrix Resources WTP- The Furniture Company The Jewel Box Esme Parish Silver Titan Xylys Nippon Paint Singapore Post Sara Lee NPS International School eBay Dell Coca Cola