MINISO SG PTE. LTD.

MINISO was founded in 2013 and we are headquartered in Guangzhou, China. Recognized as a Top 500 Chinese Enterprise and a National High-Tech Enterprise, MINISO is dual primary listed on the New York Stock Exchange (NYSE) and the Hong Kong Stock Exchange (HKEX). As of September 30, 2025, MINISO has entered 112 markets, operating over 8,000 stores worldwide. With a dual strategy of “Licensed IP + Proprietary IP”, we have established deep collaborations with more than 150 globally renowned IPs, including Disney, while successfully incubating original IPs such as Gift Bear and Friends and DunDun. In addition, we have secured exclusive partnerships with artist IPs including YOYO, Kumaru, and Carrot Street, building a comprehensive IP matrix that spans all age groups and blends cultural depth with emotional resonance. As a global enterprise with a human touch, we consistently view talent and corporate culture as our most valuable assets and are committed to providing our employees with broad development platforms and diverse career growth paths.In terms of employee care, we have invested RMB 10 million to establish an Employee Marriage and Childbirth Fund, offering cash rewards of RMB 10,000 or more for our employees' new marriages and births. In our retail stores, we have introduced a Comfort Award bonus program, while at our headquarters, our employees can access thoughtfully designed facilities such as gyms, yoga studios, massage rooms, and maternity rooms. In recent years, we have won over 30 employer awards, including Forbes China's Most Popular Employer、《Harvard Business Review》High Energy Team Awards-Globalization Award、HR Asia Best Companies To Work For In Asia Award、Great Place to Work®Certification、Linkedin Global Talent Magnet Employer etc.

The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores which stocked good quality, well designed, and inexpensive products that were mostly manufac-tured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world. MINISO’ s original intention was to enable the young generation to enjoy life through high-quality products and services. He wanted customers to have affordable, well-designed, quality products. Through consumer insights gained from its international operations, MINISO evolved its definition of extreme ax1fordability, while proposing the concept of interest-based consumption for the first time in the retail industry. To meet the needs of young consumers, MINISO innovates through co-branding partnerships with popular license holders, its excellent designs, and trendy technology , and launches products that are visually pleasing, easy to use and fun to play with. At the same time, as consumer behavior has shifted to include multiple touchpoints, MINISO has embraced an omni-channel strategy combining the online and online market, providing consumers with a seamless shopping experience. MINISO operates its global business under its brand slogan Life is for fun . Today, MINISO has successfully entered over 100 countries and regions and opened more than 5,500 stores around the world, covering the core business districts of world-renowned cities such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul. MINISO will continue creating joyful and high-quality life experiences for hundreds of millions of consumers around the world.