POY SEA PTE. LTD.

Product of the Year is the world’s largest consumer-voted award for product innovation, reaching 4.5 billion consumers. Established 1987 in France, ”Voted Product of The Year” now operates in over 40 countries around the world, through local Licensees - following a unique and uniform method, thereby guaranteeing the consistency of the process at international level. Product of the Year currently operates in 43 countries with the same purpose: Guide consumers to the most innovative new products of shelves. We are excited to introduce Voted Product of the Year, the world's one and only consumer-voted award for new product innovation across Fast Moving Consumer Goods (FMCG) and Consumer Electronics, to the vibrant market of Singapore. The award is a powerful integrated marketing program with a proven track record to increase new product trial, awareness, distribution and sales. Relying on a transparent voting process by the consumers, the company serves as a shortcut for shoppers by recognizing the products that showcase quality and innovation. By bearing the Product of the Year logo, the winning products carry the solid promise of integrity and the proven results of marketing and awareness efficiency. Winning products are announced in March each year and receive the right to use the POY seal in marketing communications for one year.