REGINAA PTE. LTD.

We carry a sophisticated selection of Japanese products for our private members. Since 2011, we have been committed to strengthening the connection between Japan and Singapore. Our media, J Passport ( is an exclusive site that recommends premium Japanese services and products in Asia, delivering our members a truly authentic Japanese experience. We built a solid network of more than 500 specialty Japanese brands in Singapore and a robust community of Japanese product lovers with over 450,000 active members, 9% of Singapore's population. In 2020 after COVID-19 started, we began to carry a sophisticated selection of Japanese products for our private members online ( We value working with high-quality Japanese artisan brands, delivering rare and authentic artisan experiences to Japanese lovers in Singapore. Together with the Japanese government, we are committed to expanding the reach of high-quality crafted brands by breaking down barriers & borders across the globe. Our next target is not only other countries in Asia, but also the US and Europe. Everything you need to know about us is available at are active in Singapore, Japan, Hong Kong, and Thailand now in Oct 2023. And our team is in Singapore, Indonesia, Vietnam, Thailand, Hongkong, US, UK, and China.