SIMMONS (SOUTHEAST ASIA) PRIVATE LIMITED

Simmons, renowned for its rich legacy and enduring presence, stands as the foremost producer of mattresses and bedding products worldwide. With a global network, Simmons maintains its legacy of innovation by introducing new and innovative products to the market, complemented by a timeless level of service. Simmons, made its debut in the Singapore market in 1977, introducing the first Pocketed Coil™ mattress to the local bedding industry. In 1993, Simmons (Southeast Asia) was established as a subsidiary of the Japanese company Simmons Co., Ltd. and its group, owning the perpetual and exclusive license for use of the technology, licensed trademarks, and patents of Simmons to manufacture, sell, import, distribute, advertise, promote and market in Asia. This marked a significant milestone in its growth. Continuing its expansion, Simmons pioneered the local bedding industry's first and only one-stop bedding store, Simmons Gallery, in 1995. Today, to ensure that each market segment receives tailored attention and exceptional service, Simmons offer different shopping concepts. Beyond consumer sales, Simmons has earned a strong reputation in the institutional sector, with numerous prestigious hotels in Singapore choosing Simmons mattresses. Simmons has also made inroads into the regional market, establishing its presence in countries across Southeast Asia such as Malaysia, Indonesia, Brunei, Philippines, Thailand, Vietnam, Cambodia, Myanmar, and Laos. Simmons is dedicated to innovating and improving beds for better sleep, collaborating with experts to educate the public on the importance of quality sleep and its impact on our lives, ultimately aiming to enhance consumers' quality of life.