Principal. is the culmination of our passion for Formula 1 and commitment to redefining race day fashion. Founded by Hayley and Elle in Melbourne, Australia, we aim to create stylish, high-quality, and versatile apparel that captures the energy of Grand Prix weekends. Designed with female fans in m...See more
Headquarter Australia |
Countries of operation Australia |
Year founded 2024 ( 10 months) |
Funding status Private |
Company type SME |