RIES: Positioning Pioneers. Al Ries founded his first agency in RCC in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm. Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by A...See more
Headquarter United States of America |
Year founded 1963 (61 years) |
Funding status Private |
Company type SME |
Ries Strategy Positioning
Internship Trainee
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