Human-Centered Prospecting
“Do you know anyone there?” was not lazy prospecting. It was an early form of sales intelligence. The tools have changed, but the need to understand the real path into an account has not.
AI in Sales
Everyone is buying AI sales tools. Few are asking the one question that decides whether they work in SEA and ANZ. Here is the honest answer.
B2B Marketing
Modern marketing has become more technical, more automated, and more complex. But did it also lose the human side that made it work in the first place?
Thought Leadership
Outbound in SEA isn’t failing because your copy is weak. It fails upstream: stale data, unclear buyers, and random timing. Fix it with signals.
Thought Leadership
Your pipeline doesn’t feel unpredictable. It feels confusing. This article shows how to stop chasing “qualified” accounts and start focusing on companies that are actually ready to buy.
Here we are today, selling alaskan carpets made from fish scales.
PDPA Singapore
Singapore’s PDPA has a crucial exemption that every B2B marketer should know. In this article, we unpack what this means for your sales and marketing strategy, and how platforms like The Grid help businesses reach verified decision-makers across Southeast Asia—ethically and effectively.
Lead prospecting
Feeling like there’s never enough time? You don’t need more hours in your day — you need more focus. Learn how to shift your mindset and protect your energy for what matters most.
Thought Leadership
Cold emails aren’t dead—but yours might be. Here’s the cure.
Thought Leadership
Smarter ways to reach founders without direct dials—using landlines, reception, registries, and LinkedIn signals to bypass gatekeepers.
Thought Leadership
Most cold emails fail in the first 5 seconds. Skip the fluff, lead with value, solve real problems, and make replies effortless—especially in markets where fake familiarity kills deals.
Thought Leadership
Don’t overlook the desk phone. It still routes you to real conversations when mobile fails.
Industry Insights
Apollo and Lusha are both leading names in B2B sales intelligence—but which one delivers best on data quality, compliance, and value?
Latest News
Singapore-based B2B sales intelligence platform The Grid unveils its new Chrome extension feature.